When a new measurement called the Nielsen Twitter TV Rating was announced this morning, neither company provided a lot of detail about what specifically they'd be measuring. So I got on the phone with Steve Hasker, Nielsen's president of global media products and advertiser solutions. He was still pretty vague about the product, but he did offer some thoughts on who will use it and the advantages it will have over other social analytics tools. In the press release, Hasker said the new rating could be used by advertisers who "create integrated ad campaigns that combine paid and earned media [i.e. advertising versus organic social conversation around a show or campaign]." But he told me that's just one of three likely customer groups.Source: http://feedproxy.google.com/~r/Techcrunch/~3/M5KiqY33rEI/
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